BAI Communications designs, builds and operates communications networks - broadcast, radio, cellular, Wi-Fi, digital - for their customers across the globe. They own and operate one of the most extensive transmission networks in the world and have broadcast, radio, cellular, Wi-Fi, digital operations in Australia, USA, Canada, Europe and Hong Kong.
pHdESIGN was commissioned to reinvigorate the company brand, both internally and externally, in a way that best enabled BAI to pursue new markets and opportunities.
Beginning with a new logo and brand story "Bringing the connection to our world" pHdESIGN transformed the brand look and feel across all aspects of marketing and communications.
This included everything from BAI's digital experience for their internal and external audiences, breathing new life into the office environment with a new reception areas, creating a global series of external corporate and staff videos based on the theme of "i am bai" and comprehensive templates for presentations, advertising, events and their extensive range of printed materials
"By project completion, Paul had designed a comprehensive brand guidelines document, as well as a number of supporting materials in time for the launch of the brand both internal and external. To date we have launched, with Paul's help, an office fitout, a new website and intranet, collateral, culture program, brand photography and videography and have exhibited at our first major conference event. All to great acclaim. We will continue to work with Paul as our brand continues to evolve, and would not hesitate to recommend him to others looking to appoint a professional, strategic and most importantly enthusiastic designer."
Gabrielle Hall BAI Communications Marketing Communications manager