The launch of first BP Citibank's Mastercard was entrusted to Love Communications. At the time most fuel discounts were delivered via fuel coupons. This card eliminated the need for coupons and made it easier to access the savings.
As art director on the campaign I was responsible for the print, outdoor and instore look and feel as well as the wonderfully hard-working TVC, which featured quirky animation by Teaspoon Films combined with engaging and original music and SFX.