This campaign for Hershey's was showcased in a variety of publications including Graphis magazine's 'Top Ten in advertising' and Lurzer's Archive. The idea and art direction was simplicity itself. Jolly Rancher lollies are bursting with a bold fruit flavour that will wake up your sleeping taste buds. Use colour and copy to make each lolly look like distilled fruit flavour. The branding message was delivered via a tongue-in-cheek one billion% fruit sticker.