AYO nurture the musical development of Australia’s finest young instrumentalists. They were recruiting young musicians and donations. The idea was to juxtapose the greatest inspirational musicians (Louis Armstrong, Paganini, and Mozart) with the inside the chaotic bedrooms of teenagers across Sydney. The idea celebrated the humble beginnings of greatness, imagination and a love of music.
The chaotic bedrooms were real bedrooms of teenagers across Sydney and the art direction was simple using the contrast between black and white and colour to indicate the different eras of the performers. The final delivery tapped into the emotions and dreams of every parent with a musical child across Australia.