This was an exciting opportunity for me to showcase my experience in design and digital illustration and combine this with my deep understanding and passion for music and the performing arts.
As Senior Creative for Sydney Symphony I was tasked with branding the Contemporary Music Festival 2003 and the subsequent festival in 2005. My initial idea was to devise a otherworldly, mesmerising image to represent the transformative, enlightening power of listening to the contemporary classical musical repertoire. The digital illustration of the moody image/soundscape with lyrical flourishes and rays of light as bars of music bursting from a white hot crack in the landscape was used across the entire festival collateral of outdoor posters through to program guides.